Youths from different walks of life were on Sunday given a good dose of entertainment during a fun-filled Carlsberg Urban Music Party at College of Medicine (CoM) in Blantyre.
Dubbed Carlsberg Urban Music Legacy, the event saw youths in the top fashion gear, which recharged their swagger and get drenched with Carlsberg beer. From miniskirts to skinny jeans, transparent blouses to high-heels, ladies speckled nearly-naked outfits, which successfully exposed their sleek and curved bodies. Their funky hairstyles, including the popular Mohawk, added sparkle to the fashion sense and decorated the night.
Despite having another big show just a kilometre away (US Christian rapper Da’ T.R.U.T.H’s concert at Blantyre Cultural Centre), the Carlsberg Urban Legacy attracted an impressive youthful patronage.
Three bottles of Carlsberg Green brand permitted fun-seekers to be part of the excitement, which was spiced up by music performances from artists such as Theo Thomson, Phyzix, Sangie, Rita, Malinga, Purple C, Sir Patricks, Kwini B, Donzo and Charisma, Tay Grin and many others.
The host of the show, Blak Jak, was also another entertainer to watch as he added a yummy spice by engaging the audience with his artistic presentation of the programme. He also gave an opportunity for other upcoming artists such as Steve Spesho, Big Lu and Twizza to showcase their talent before the imposing audience. DJ E-Word also demonstrated his flawless skills on the decks when he successfully selected and played the recorded music for different performers who simply lip-synced their songs.
However, it was upcoming talents Purple C, Donzo and Kwini B who proved astonishing potential on stage. Award winning Purple C dished out his reggae dancehall renditions to a massive response, which saw his fans singing along. Kwini B approached the stage with energy and managed to connect well with the audience. Likewise, silky-voiced Donzo impressed with his force and elasticity on stage.
Carlsberg Malawi Limited senior brand manager for alcoholic beverages Twikale Chirwa said his company is committed to promoting urban music via the Carlsberg Urban Legacy.
“Carlsberg Green brand is part of urban culture and the youth. As we have witnessed today, majority of young people have patronised the event and enjoyed Carlsberg Green. We are planning to introduce the Carlsberg Urban Legacy to other cities such as Lilongwe and Mzuzu in future,” said Chirwa.