Airtel Malawi plc and Malawi Broadcasting Corporation (MBC) have signed a partenership agreement to broadcast live English Premier League (EPL) games on MBC TV.
The two entities unveiled their partnership on Friday at Kamuzu Stadium in Blantyre led by Airtel Malawi plc managing director Charles Kamoto and MBC director general George Kasakula.
Kamoto said his company is the official sponsor to show commitment to bringing the best entertainment to their subscribers and the public.
He said they have also partnered MBC after being impressed with the public response to their recent sponsorship of the Euro 2020 games’ beaming.
“We witnessed how excited Malawians were with the recent broadcast of the Uefa Euro games on MBC TV and we thought to take that along into the EPL. This is beyond Airtel customers. We are proud that during this period, we will provide great entertainment to Malawians,” Kamoto said.
On his part, Kasakula, whose institution has acquired rights to broadcast 33 live EPL matches, said MBC is happy to have partnered Airtel on their mission of bringing great sports entertainment to the public.
He said: “We would like to tell Malawians that we are once again bringing them more good news of improving our content. Malawians love football so much.
“If they are not talking about politics or other issues affecting their lives, they talk about football. Therefore, we are bringing them the best football league in the world.”
One of the EPL football lovers, James Kayenda hailed the Airtel-MBC partnership, saying it will help Malawians, especially in the rural areas, to enjoy the games at no cost.
“Most Malawians are denied access to the best football games because they can hardly afford to pay subscription fees for live EPL match broadcast. So, this partnership is a big relief to such people,” he said.