About 20 artists have teamed up to spread messages on various issues, including malaria, nutrition, family planning, sanitation and Covid-19.
The artists include comedian Tanah Mr Broken English, poet Robert Chiwamba, social media stalwart Gerald Kampanikiza and musicians Anthony Makondetsa, Ethel Kamwendo, Lulu, Nepman, Atoht Manje, Leslie Moyo, Miracle Chinga, Evans Mereka, King Chambiecho, Kadhaf Ahmad Pilo and Eliza Mponya.
Using their various forms of art, according to Adecots executive director Mercy Simbi, the musicians, poet and comedian will produce apt messages on various thematic areas.
“We feel artists have the power to reach the masses with important messages on the thematic areas. They have a fan base that takes their voices seriously. They will spread the messages from which.
Under the Moyo ndi Mpamba banner, the project is supported by the health education services under the Ministry of Health with funding from the United States Development Agency (USaid) through the FHI 360’s Health Communication for Life (HC4L).
In an interview, Chiwamba said it was crucial for artists to take part in the initiative to save lives.
“As artists, we need healthy audiences so that we can forge ahead in life. Life is foundation for everything. For that matter, this comes at a time as artists we have been hit hard with the Covid-19 pandemic. We need to spread the word now, when there are so many misconceptions around these issues,” he said.
Pilo, a composer of nasheeds—stylish and traditional Islamic music—said he felt great to be part of the crusade.