Ashley Media ready for Youth TV
Zomba-based multimedia agency, Ashley Media, says it is ready to start a television station whose main focus will be to expose youth talent such as technology and arts.
The company’s creative director Henry Kapitapita said the company has already set up a studio in Zomba for the television station, which is called Youth TV and aims at imparting youths with advanced knowledge on how to use their talents to generate income.
Kapitapita said: “In Malawi, many youths are jobless. However, many of them have talents, but they just lack enough platform to showcase them. Youth TV will give chance to youths to show their innovative scientific ideas and our skilled personnel will help them to improve those ideas so that they can bring them monitery gains.”
However, Kapitapita bemoaned the delay by Malawi Communication Regulatory Authority (Macra) to grant the company a television license.
“We applied for a television license in 2009, but up until now we have not been granted a license. But we are ready with everything,” said Kapitapita.
He said Youth TV will also prove that television can minimise costs of production by using cheap, but advanced software.
“We all know that setting up a television station is regarded as an expensive venture. At Ashley Media, we prefer to differ. It is a fact that television broadcasting business has always involved exorbitant budgets and prefers big engineering solutions.
“There are software applications that can be slotted in place thereby removing the unnecessary need for expensive hardware solutions. These techniques are being used by many professional television stations across the globe,” said Kapitapita, who became the first Malawian to appear in German tele-audiovision magazine for his amazing knowledge of satellite issues. The magazine features innovative people in technology across the world.
Kapitapita was also involved in the establishment of Chancellor College (Chanco) radio station in Zomba.
Big up Heney Kapitapita well done
This is the direction we are to take as the youths in Malawi. Our education must be manifested especially in these days when the job market has become intensively saturated with graduates from various trades. Again, it should serve as a wake up call to policy makers especially those responsible for the education curriculum in Malawi in order to start contextualizing it based on what we have on the table. As for the academicians, we can’t run away from the fact that you have a critical role to play in as far as research is concerned in order to mine sufficient knowledge on how we have to play the cards on the ground. As for the youths, my dear friends, time is not now that we should always bank our hopes on getting ’employed’ once we leave the universities and colleges. Rather, think it Ashley Media’s way. Thumb Ashley Media and Kapitapita!!! Its time to monetize the talents and arts hidden in Malawian Youths, and that includes our rich culture I suppose!!