Basmal has since said it is working on rebuilding the sportâ€™s to ensure companies come back to sponsor it at top level.
Basmal president Raymond Banda said this in reaction to why the association is failing to find sponsors for the countryâ€™s three regional leagues as well as a national competition.
Despite leagues struggling to get sponsors, Basmal has secured a K620 000 (about $3 712) sponsorship from Nedbank for a social tournament for players aged over 35.
â€œThe game has not been attractive both in terms of performance and patronage. We are strategising to ensure that we should develop a good product so that when we approach sponsors, we should be able to sell the sport well.
â€œWe have for the past two years introduced strong youth development structures to bring back the excitement among youngsters,â€ said Banda.
He added that sponsors of any tournament look forward to gaining something from their investment.
â€œSports sponsorship is a win-win situation and for Nedbank, they are targeting a group of people who are their customers.
â€œFor the leagues, we also have to look at sponsors that will get a return from the youngsters. We are talking to a number of sponsors and this year we will get sponsors,â€ he said.
The last sponsored basketball tournament at top level was the Sprite National Championship in 2007.