With their SMS promotion heading towards the end, it now appears certain that Big Bullets FC will not raise the K15 million they got as upfront payment from TNM to enable them to kick-start their 2015 CAF Champions League campaign.
With only two weeks remaining, TNM sponsorship and public relations manager Limbani Nsapato on Wednesday disclosed that the accumulated revenue had reached K5 million.
However, Nsapato still remains optimistic, saying the mood could swing as the promotion heads towards the climax.
“Yes, the response has not been encouraging probably because of the 4-0 loss to Al Hilal in Sudan, but with the promotion heading towards the climax, in which there is a grand prize of K1 million to be announced in the last draw, maybe the tide could change,” said Nsapato.
But he was elusive on what will happen should Bullets fail to raise the K15 million.
“Let us cross the bridge when we get there,” he said.
Bullets marketing head Dan Mbebuwa admitted that the promotion has not met the expectations.
Since the launch of the promotion, 99 691 SMSs have been processed, of which 23 730 were recorded in the past two weeks.
Total revenue is K5 million and Bullets’ cut is K4.5 million. n