BB struggle with fans’ registration drive
Nyasa Big Bullets have admitted that their supporters’ registration drive is struggling to gain ground.
The People’s Team, which basks in the glory of having the largest fan base on the domestic scene, launched the initiative three years ago, targeting three million fans.
But the club’s chief administration officer Albert Chigoga said so far, they have only registered about 7 200 supporters nationwide.
“The process has not been impressive as we anticipated. The response wasn’t good.
“The registration team tried their level best to penetrate, but being something new, most of the supporters were not readily available to register.
“It needs to be properly activated in terms of awareness by reaching out to the supporters on the importance of the initiative,” he said.
Chigoga also said there is need for a benefit to be attached to the process.
He said: “We also need to realise that supporters don’t just register their names and become supporters without any benefit. There must be a benefit tied to it.
“We came up with benefits but for some reason, we never implemented them. So, it somehow slowed down the process, but we will soon roll out the drive on full scale complete with benefits.”
Bullets director responsible for supporters Stone Mwamadi agreed with Chigoga on the need to introduce befits to attract potential members.
“Of course, we have many supporters out there, but we need to come up with ways to attract them into registering such as reduced entry fees at matches,” he said.
