With the eighth season coming in May, Big Brother Africa has amassed one million admirers online.
The Facebook page dedicated to the continents leading reality show hit the milestone last week.
The feat in the social media proves the show’s popularity 10 years after its launch.
The show broadcasts to DStv viewers in over 40 countries across the continent. However, the online platform provides an innovative way of interacting with its followers, allowing them to send messages directly to the screen as the show unfolds.
M-Net managing director Biola Alabi says the numbers signal a remarkable growth of the series’ reach and reality of pan-Africanism “as fans dissect actions in the Big Brother house, anticipate twists and turns and share breaking news.”
Said Alabi in a statement: “It’s a remarkable achievement for a show like Big Brother Africa and one that is only possible because a million people made it so. This is social engagement at its finest.
“At one level, it’s simply Africans gathering around a specific topic whose conversations are centralised around Big Brother. But on another level, it speaks to the continuous desire for connection that Africans have. It clearly demonstrates the growing reality of pan-Africanism, the increasing sense that Africans are stronger together than separately.”
Produced for AfricaMagic by Endemol SA, BBA currently has 279 000 Twitter followers. The previous season received about 2.3 million messages to the TV strap, 2 million and 128 million website views.
Its next season starts May 26.