Beta TV, a new television broadcaster yet to roll out its full operations, has purchased an outside broadcasting (OB) van for live broadcast of local and international matches.
Beta TV managing director Maneno Mtawali said they have invested in an OB van because it is the essential facility which soccer bodies consider when granting rights for match coverage.
“As a first step, we have already engaged Football Association of Malawi (FAM) and Super League of Malawi (Sulom), offering them our services and in future, we plan to extend our services to other sporting disciplines,” he said.
He said if successful, their offer will benefit all stakeholders in particular the clubs and, in turn, trickle down to the players.
Beta TV station manager Theuns Bester said the investment is good for Malawi football because it will cut production costs, estimated to be in the excess of $40 000 (about K27.6 million) which institutions incur to hire OB vans.
Football Association of Malawi (FAM) president Walter Nyamilandu described it as a strategic and deliberate investment targeting football.
“They are one of the (TV) stations which have approached both FAM and Sulom to broadcast football matches,” he said.n