The long wait is over. Beta Television (Beta TV) will start beaming TNM Super League matches from July 23, which is week 16 of the 2016 season.
Eight games have been lined up for the week, but the ones likely to be broadcast live are those involving Be Forward Wanderers and league leaders Blues Eagles on Saturday July 23 and defending champions Nyasa Big Bullets against Silver Strikers on Sunday July 24.
Both matches will be played at Kamuzu Stadium in Blantyre.
Super League of Malawi (Sulom) and Beta TV director Maneno Mtawali confirmed the development yesterday.
“We are 100 percent ready to start beaming the matches,” said Mtawali yesterday. “We will beam any of the games that will be on the fixtures starting from July 23.”
However, more will be unveiled during the official launch of the Beta TV deal with Sulom next week, according to Beta TV marketing consultant Dan Tambala.
Meanwhile, Sulom says it is confident that Beta TV will deliver a high quality production.
“We know people have been anxious to start watching the Super League games on television. At last, their dream will come true,” Sulom general secretary Williams Banda said yesterday.
Beta Television acquired the rights at K266 million per season for the next three years after outbidding Times Television (Times TV) and Matindi (MTV).
Clubs are expected to share equally proceeds from the broadcast rights, a model adopted by most of the world’s major leagues.
For example, in English Premier League (EPL) 75 percent of broadcast revenue is split equally among the 20 clubs while 25 percent is paid based on the log table with a ratio of 1.53:1 between the club finishing top and that at the bottom of the table.