Following the success of last year’s event, the Carlsberg Chill DJ battle is back this season with new twists and a promise of thrilling experience that awaits the DJs who have the guts to join the contest.
This season, the competition will see the winner carting home K600 000 (about $1 500), a three-day trip to South Africa to meet the country’s finest DJ Oskido and to perform at the most vibrant clubs in the City of Gold.
Breaking the news at a press briefing held at their head offices in Blantyre, Carlsberg senior brands manager for alcoholic beverages Twikale Chirwa said this year’s competition will be remarkable as it will run in all the three regions.
Explained Chirwa: “This is an opportunity for Malawian DJs to showcase their talent and earn a living, to promote the art, to interact with Chill consumers and entertain, increase awareness of the the brand.”
Chirwa said Chill is an urban brand, which is why Carlsberg have taken the competition to DJs who play mostly urban music.
“And we want to give the DJs a chance to show their art. Just like in South Africa, deejaying is taken as an art and is cherished unlike in Malawi where people do not take it seriously. It is also for this reason that we want to instill a positive mentality among Malawians and even the DJs themselves by giving them the platform to showcase what they are capable of,” disclosed Chirwa.
He said the battle will this year run from March 20 and the semi-finalists will walk away with K50 000 (about $125) each.
According to Chirwa, interested persons will register with designated agents in all three regions although they will be auditioned to prove their capabilities.
And, just like last year, the competition will be run in clubs and the DJs will be judged based on their mixing skills, creativity and the ability of the DJ to interact with the audience.
In the previous competition, Lilongwe-based Chez Ntemba DJ Maya walked away with the K300 000 (about $175) grand prize.