Carlsberg launched the competition at MBC TV studios in MalawiÃ¢â‚¬â„¢s commercial city, Blantyre, in a live telecast.
The companyÃ¢â‚¬â„¢s senior brands manager for alcoholic beverages Twikale Chirwa said the competition is aimed at interacting with their fans through football.
Ã¢â‚¬Å“Carlsberg has always been associated with football.Ã‚Â We have been having Euro promotions ever since Carlsberg became an official partner of Euro way back in the early 2000.
Ã¢â‚¬Å“There will be a lot of fun and numerous prizes to be won apart from the main prize of the trip to Poland,Ã¢â‚¬Â said Chirwa.
The promotion will run up to March 31 2012. To enter the competition, consumers are encouraged to SMS the code found in the liner of each Carlsberg branded beer.
For Airtel subscribers, the SMS code is 54040 while for TNM the code is 4040.
Chirwa added that the promotion will run concurrently with a TV show every Friday on MBC TV.
Former Big Brother housemate Code Sangala and FM 101 DJ Jean Chalungama will be co-hosting the show.