Carlsberg Malawi Limited has organised an urban music show to maximise visibility of its brands and contribute to the economic welfare of urban artists in the country
The show has been slated for August 21 at College of Medicine Sports Complex in Blantyre.
Dubbed Carlsberg Urban Music Legacy, the event brings together different tastes of urban music, including those in Chichewa and English, traditional and contemporary genres.
Carlsberg brands manager (alcoholic beverages) Twikale Chirwa said the event seeks to build the urban music industry and is the first of its kind.
“Carlsberg Malawi Limited wants to contribute to the development of the urban music industry by introducing activities that are beneficial to the artists. We are committed to supporting the local urban musicians in their quest to grow their brand of music,” he said.
Chirwa described the event as a platform for urban artists to interact with their fans and enjoy Carlsberg brands, adding that Carlsberg Malawi supports music because it is a social brand that believes in the power of home-made products.
He said: “There is a reciprocal support relationship between Carlsberg and urban artists in the country and we want to do more with this emerging trend in Malawi.
“We have already seen this music genre putting the country on the map. So, the Carlsberg urban music legacy is a way of giving back to artists that support Carlsberg in their music as well as brands.”
Among those to perform at the event are Dan Lu, Blaze, Piksy, BlakJak Nepman, Sonye and Hazel Mak.
Commenting on the event, Piksy—real name Evance Zangazanga—said it is heart-warming for corporate institutions in the country to associate with local products such as urban music.
He said: “It is good to note that the services of urban musicians are being recognised by corporate institutions such as Carlsberg Malawi Limited. This is the only way the country can promote its products.”