Carlsberg sets camp in Mangochi when the brewers host a Carlsberg Street Party at Zithere Pano.
Carlsberg’s senior brands manager for alcoholic beverages Twikale Chirwa said the party has been organised to interact with the market to which they sell their products.
“The objective is two-fold; the development of local artists because, as you can see, we have the best bands in the land on show. Secondly, we want to use the street parties as a tourism drive, we want to offer an alternative. As Carlsberg, we want to expose what Malawi has to offer; that is why we are holding this event as the lake,” he said.
Local music heavyweights Black Missionaries, Lucius Banda, Sir Paul Banda, Maskal, Mizu Band and Skeffa Chimoto will headline the event on each day from Friday to Sunday.
According to Chirwa, there will be three entertainment zones to cater for the entertainment tastes.
“We will have three stages like we did with the Carlsberg Street Party in Blantyre. We will have the Carlsberg fun truck on one end, Carlsberg DJs playing music on the other stage and the live music on the main stage,” he said.
According to Chirwa, Carlsberg may turn the party into an annual event depending on the success of the Mangochi event.