Carlsberg to increase cup sponsorship

Carlsberg Malawi Brewery Limited is set to increase the sponsorship for the Carlsberg Cup as it seeks to counter prevailing economic challenges in the country.

Confirming the development, Carlsberg senior brands manager (alcoholic) Twikale Chirwa, did not disclose the actual increment of the sponsorship which is currently at K30 million.

“It is a significant increment but we will announce during the time we will be launching the trophy,” he said.

Chirwa said with economic challenges facing the country, the cost of organising the tournament has gone up hence the increase.

Football Association of Malawi (FAM) at its extraordinary annual general meeting recently said the sponsorship money was not enough to successfully organise the Carlsberg Cup.

To meet the shortfall, FAM said it tops up with its own money. Financial statements for last year showed that around K40 million was spent on the Carlsberg Cup.

FAM president Walter Nyamilandu said the sponsorship adjustments would help them to organise this year’s competition without hiccups.

“This is good news. It will make up for the high cost of living and cover up for any inflationary pressures that we have been experiencing in running the competition. I want to applaud Carlsberg for being thoughtful and kind to the game of football,” he said.

The Carlsberg Cup is open to teams in the Super League and regional leagues. n