Central East African Railways (Cear) has rebranded and changed its name to Nacala Logistics in a move the company says will boost its business.
Announcing the rebranding in Blantyre on Thursday, the firm’s managing director Gustavo Stein said the newly-adopted brand is enough proof of growth for the railway industry, adding that focus now will be to provide integrated logistics solutions with safety, quality and more efficiency.
He said: “Malawi, in particular, stands to benefit much from the development. Since the rebranding, which in essence shall mean increased partnerships within the industry, will allow us access more resources with which to serve our customers better.
“The brand logo says it all as we are more interested in achieving security and growth, solidity and stability and above all, we want to enhance satisfaction and force in our operations.”
Stein said Nacala Logistics will now represent all the companies responsible for the logistics of coal and general cargo in the Nacala Corridor. The companies include Corredor Desenvolvimento Do Norte, Corredor Logistico Integrador de Nacala, Cear and Vale Logistical Limited whose shareholders are Vale and Mitsui.
In an interview, the company’s commercial and marketing manager Kennedy Kwerani said the rebranding means more business opportunities for the company that will have a combined workforce of 5 000.
“We will benefit from the state-of-the-art machinery, infrastructure and other related resources within the entity,” he said.
Nacala Logistics now operates 53 locomotives and 669 cargo wagons, 56 of which are tankers.