A Blantyre-based fashion designing label Chiccu Clothing on Saturday shelved its core business of designing and modelling to demonstrate its concern for social needs in the city.
The company took a step to go green and keep the city clean when it cleaned some parts of Blantyre, donated clothes and dined with some street kids and the elderly. The â€˜Go green campaignâ€™ is in preparation for an exhibition in France in September, this year.
The cleaning started from Steers up to Ryalls Hotel and then Victoria Avenue up to Blantyre Market before going back Steers Garden where the sharing took place.
Director of the company Chiccu Gondwe said the campaign was meant to sensitise Malawians on the goodness of keeping the city clean in line with their social corporate responsibility.
Gondwe added that she learnt environmental conservation when she visited France and also said there is more that can be done with litter that is just thrown around town.
â€œWhen I was in France, I was involved with a certain organisation called Messe Frankfurt, which likes to look at code of conducts for designers. It also promotes recycling and that is why I decided to make a difference in my own country.
â€œThe litter that has been picked will be used to make various things. The scratch cards, newspapers and bottle tops are going to make classy and beautiful things,â€ Gondwe said.
She said prior to the France trip, the company has organised a fashion show for the public to sample what they will take to Paris. The show will be on August 30 at Sunbird Mount Soche Hotel.
Chiccu Clothingâ€™s brand ambassador Rejoice Namale hailed the companyâ€™s good cause, saying it is a great gesture as it went two ways; helping the needy and cleaning the environment.
â€œI have benefited from this campaign and I have learnt that being eco-friendly is the way to go,â€ said Namale.
Chiccu clothing designs ladies and gents wear and also has a tailoring company called Lâ€™Afric Tailoring, opposite Motel Paradise in Chirimba Blantyre.