We communicate daily and run the risk of it becoming routine and mindless. Here’s a reminder on some of the basics to bear in mind when you communicate on a stage or in day-to-day communication.
Target your message: Communication is never a one-size-fits-all exercise. Sometimes your message will be appropriate for all, but always adjust your message, especially to the specific audience that you need to take action. Repeat your message often to help the group get it right.
Time the message: Don’t communicate only when you are ready. Do so when your audience needs it and when the message has the best chance of achieving its purpose.
Thwart what will undermine your impact: To increase the chances that a message will reach its intended audience as it was meant to, think through what or who may thwart it and consider ways you can potentially diffuse that.
Tailor your message: Use different styles and channels of communication and always be specific and succinct. Follow up to assess how your communication is being received and what further communication might be necessary. Keep in mind the other person’s perspective when you try to get your message across and listen back to what is being said, including through non-verbal clues.
Trust your instincts: Communication is never only a mind activity because many people interpret communication from a place of ‘feeling’ rather than simply from the head. Use ways your audience likes to receive information.
Tell the truth: Be honest in your communications and live your message. The value your audience will put on what you say will be commensurate with whether they believe they can trust you or believe you.
Now take action: Identify ways you can improve your communication.
