Customer service vital in marketing —Teveta
Impeccable customer care and service is a window to boost the corporate image of an organisation and market it to greater heights.
Technical Entrepreneurial Vocational Education and Training Authority (Teveta) private sector training specialist (South) Fatsani Nthulula made the observation in Zomba on Monday when he opened a week-long training in superior customer service.
It is being held in collaboration with the Water Services Association of Malawi (Wasama) whose participants are front office staff from Lilongwe Water Board (LWB) and Southern Region Water Board (SRWB).
Said Nthulula: “We are training staff who usually interact with customers. They are meter readers, plumbers, plant and maintenance assistants, and customer care. This training will enable them to share ideas and experiences, thereby help to improve meeting their customers’needs.
“Most importantly, they will be able to get more clients for their respective organisations which will boost their revenues. We believe that training motivates a person to perform efficiently and this is going to enhance their way of handling clients, especially water users.”
In his remarks, Wasama executive secretary Ben Chakhame said his organisation coordinated the training to win the confidence of the customers through effective customer care and service.
“People or I should say customers react in the manner you approach them. So, by winning their trust and confidence, issues of not reporting damages of property for the water boards will be a thing of the past. They will begin to realise that they are also part and parcel of your organisation because they will start taking such property as their own,” said Chakhame.
