Airtel has extended the deadline for the Trace Music Star submission from March 27 to April 17 to accommodate more entries and votes.
In an interview, Airtel Malawi’s brand and communications manager Isabel Kachinjika said the Airtel Trace Music Star continues to register more participation.
“There are strong indications that the second season is poised to be even bigger and better in terms of both quality and number of contestants.
“We are so excited with the response generated by the second season. It is due to this phenomenal response that we have extended the deadline,” she said.
Kachinjika said for the past week, Airtel has been receiving overwhelming response from participants, an indication that they needed more time to perfect their performances through karaoke practice before submitting their final entries.
She added that the announcement of the Top 10 of the singing competition will be done after April 17 and this unit will perform live at a grand show from which the judges would sieve for the Top Five.
“We are looking forward to having the best show ever this season. I urge our customers to keep auditioning and drumming up their supporters to keep voting in order to help them stand a chance to make their dreams come true,” she said.
Kachinjika also said the Top 10 contestants will be identified by an independent panel of judges who will be revealed at the show slated to take place later in April. However, public votes will also contribute towards pushing contestants into the Top 10.
At stake is K15 million (about $22 000) with the top winner taking home K10 million (about $15 000) whilst the second and third runner ups will go away with K3 million and K2 million, respectively.
The national winner will travel to Lagos, Nigeria and compete at the Pan African grand show where the winner gets a multi-million dollar record deal and mentorship with celebrated American music star, Keri Hilson right at her base in Atlanta.
Airtel Trace Music Star (ATMS) is a ground breaking pan-African music talent search competition where subscribers on the Airtel network audition via their mobile handsets.
The first edition was won by Sam Mjura Mkandawire who went on to represent Malawi at the continental show in Kenya. n