International snacks brand WWE Inc under their local traders Chilewe Brands Global on Wednesday unveiled artist Eli Njuchi as their Malawian brand ambassador.
According to the chief executive officer for Chilewe Brands Global, a Malawian company licensed to trade WWE Inc snacks and beverages in Africa, Mike Chilewe Jnr, the deal is for one year with an option to renew.
He said they settled for the dancehall artist having been captivated with his impact on people and his talent.
However, Chilewe Jnr did not disclose the monetary value of the deal.
He said: “He is our brand carrier. We want to use each other’s platforms and brand’s worth in a symbiotic relationship. We want to see growth that is benefitting both of us and we believe Eli Njuchi will push us to that reality.”
The deal was announced through a virtual event due to the Covid-19 and Eli Njuchi could not hide his excitement. He said it is an amazing feeling to be considered for such a role.
“Every artist dreams about this. It is a huge step to be recognised beyond music. It allows us to fully experience what it means to be a creative entrepreneur. I am blessed,” he said.
The Zitaye hit-maker is also one of the youth ambassadors for telecommunications company TNM plc and he said doubling the roles will not pose a problem since both have well-defined roles.
WWE Inc trade trades in a wide range of snacks which are made from maize such as Naks and Puffs. The company has also announced plans to open a factory in Malawi in the next six months and employ 100 people.