The country’s sole electricity provider Electricity Supply Corporation of Malawi (Escom) has bemoaned the use electricity poles as advertising platforms, saying the tendency is dangerous.
Political parties, aspiring politicians, non-governmental organisations and some charity and musical groups have the tendency of putting boards carrying their messages on electricity poles as a form of advertising.
Escom, in a press statement signed by the corporation’s public relations officer George Mituka, said the practice was tantamount to vandalism and it is a punishable offence by law to tamper with Escom property.
“Escom has noted with grave concern the practice of putting up adverts on electricity poles by individuals and organisations purportedly for increased visibility,” reads part of the press statement.
Escom has since reminded the public that this practice is dangerous because electricity poles anchor high voltage wires.
“The practice, therefore, puts the lives of not only the perpetrators, but also of the general public in extreme danger.
“This practice is most common among political parties and independent candidates, especially at this time as we draw closer to the general elections,” reads the statement.
Escom said it will not accept any liability arising from this risky type of marketing and will ensure that perpetrators caught doing so are brought to book.