Thursday, March 4, 2021
  • About Us
  • ImagiNATION
  • Adverts
  • Rate Card
  • Contact Us
The Nation Online
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Opinion
  • Sports
  • Chichewa
  • Enation
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Opinion
  • Sports
  • Chichewa
  • Enation
No Result
View All Result
No Result
View All Result
Home Business Business News

Europe-based Malawian consultant promotes African brands

by Mcdonald Bamusi
18/02/2021
in Business News
2 min read
0
Share on FacebookShare on TwitterShare on WhatsAppShare on LinkedinLinkedinShare via Email

Europe-based Malawian consultant and philanthropist James Woods-Nkhutabasa has joined a team of global experts to launch the African Brand Leadership Academy (Abla) to promote African brands by training entrepreneurs from the continent.

South African consultant Thebe Ikalafeng recently launched the initiative that has pooled together a group of expert trainers that will also strengthen entrepreneurial sustainability on the African continent.

RelatedHeadlines

Wage bill grows 136% In 5 years—analysis

Firm set to invest K770m in women businesses

Treasury moves to Boost non-tax revenue

James Woods Nkhutabasa | The Nation Online
Nkhutabasa: This must change and fast

The academy is set to offer three flagship programmes, namely the post-graduate diploma in African brand leadership, the African brand leadership executive programme and the brand leadership for entrepreneurs.

In an interview, Nkhutabasa said: “Data published by African Business has shown that African brands add up to only 20 percent of the brands admired by Africans.

“This must change and fast because the Covid-19 pandemic has shown more than ever the need for self-sustainability in areas of determinate importance.”

On the relevance of the drive to the Malawian set-up, he said the country’s economy can benefit a lot if it embraces local brands.

“We haven’t really any household brands, maybe household names, but that too is sketchy. Thus the need for quality and top brands. These brands can make the economy grow and be a key for our country and Africa,” said Nkhutabasa.

Speaking on the sidelines of the launch, Ikalafeng said there is an urgent need to ensure African brands are appreciated and promoted.

Previous Post

Vinkhumbo rated highly

Next Post

Power Market Limited generates debate

Related Posts

Public servants’ wages have been rising over the years
Business News

Wage bill grows 136% In 5 years—analysis

March 4, 2021
Phiri | The Nation Online
Business News

Firm set to invest K770m in women businesses

March 3, 2021
Kaluluma: It was created by Treasury
Business News

Treasury moves to Boost non-tax revenue

March 3, 2021
Next Post
Kapito: Commit to the plan

Power Market Limited generates debate

Discussion about this post

Opinions and Columns

My Turn

Unmasking Covid-19 vaccine

March 3, 2021
My Turn

Tackling global slowdowns

March 1, 2021
People’s Tribunal

Burglary at the hill

February 28, 2021
Search Within

Perseverance landed, is alive and well

February 28, 2021

Trending Stories

  • Under probe: The Reserve Bank building in Mzuzu

    Exclusive: RBM’s Mzuzu branch payment mess exposed

    0 shares
    Share 0 Tweet 0
  • Charcoal traffickers fined K800 000, vehicle forfeited

    0 shares
    Share 0 Tweet 0
  • Minister wants Msundwe police officers prosecuted

    0 shares
    Share 0 Tweet 0
  • K5bn Sunbird Waterfront hotel opens May

    0 shares
    Share 0 Tweet 0
  • Economist warns on teachers’ risk allowance

    0 shares
    Share 0 Tweet 0
  • Values
  • Our Philosophy
  • Editorial policy
  • Advertising Policy
  • Code of Conduct
  • Plagiarism disclaimer
  • Disclaimer
  • Privacy Policy
  • Terms of use

© 2021 Nation Publications Limited. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Opinion
  • Sports
  • Chichewa
  • Enation

© 2020 Nation Publications Limited. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.