First Merchant Bank Limited (FMB) says its rebranding to First Capital Bank is part of wider reforms to create a unified brand identity for FMB Capital Holdings (FMBCH) plc in the southern African region.
The bank’s chief executive officer Fernando Rodrigues told journalists in Blantyre on Monday that the rebranding exercise would help to create an enhanced and cohesive image for the group.
“The rebranding exercise will position First Capital Bank as an agile and leading player in banking services in southern Africa. We will be operating as one name, one brand and one slogan across the region,” he said.
Rodrigues said the new slogan—Belief Comes First—will help to enhance the bank’s growth and prosperity.
He said: “It is part of our drive for continuous growth and this reflects on our own growth over the years.
“If you want to achieve extraordinary things, belief comes first. You may have the finances or the experience, but if you do not have belief, you will not do it.”
On his part, Dheeraj Dikshit, the Malawi Stock Exchange (MSE)-listed FMBCH group managing director said the rebranding exercise would help the bank to adapt and expand its services and product portfolio.
“Our regional reach not only means that our clients can avail banking services and solutions across markets seamlessly, but also that their relationship with the bank extends into new markets,” he said.
First Capital is rebranding its subsidiaries in five countries—Malawi, Zambia, Zimbabwe, Mozambique and Botswana. n
