Necessity is mother of innovation. This adage applies to the thinking of one of the country’s gospel musicians Faith Mussa, who has capitalised on his Mdidi brand to venture into fashion business.
Mdidi is one of Mussa’s popular and trending songs, which has improved his standing on both local and international music scenes. It has topped music charts on different radio stations. As if this is not enough to increase its distinction, Mussa has added an extra gear by introducing Mdidi wear.
The artist became talk of the town this week when he officially released the first consignment of Mdidi wear, which is on the market. The consignment comprises Mdidi T-shirts which are in different colours such as yellow and blue. Adult sizes sell at K12 000 whereas kids’ sizes are selling at K8 000.
It is not strange for artists to associate themselves with fashion.
International musicians such as Sean Diddy Combs and Jay Z have thriving fashion labels, which support their music careers.
Mussa’s manager Samuel Chibaka, who is popularly known as Zamuel Schuwaker in showbiz circles, described Mdidi wear as a fashion brand in the making.
“We are just starting but the dream is big for Mdidi wear. We want to go beyond T-shirts in future,” he said.
Meanwhile, fans have hailed Mussa for coming up with Mdidi T-shirts, saying musicians should think outside the box.
“Entrepreneurship is the way to go. Musicians should capitalise on their brands to venture into entrepreneurship in the country,” said Grace Marko, a music fan and business lady.