Faith Mussa’s manager tips artists to explore Internet-based income
Through verified social media pages and large following, the country’s artists, especially musicians, stand a chance to benefit from the growing Internet-based economy.
This is according to Samuel Chiwaka, who manages one of the country’s top artists Faith Mussa.
He tipped musicians to be Internet-savvy and turn their large numbers of followers into daily income.
“There are big monies on the Internet, particularly for artists with verified social media pages and large following. It’s high time they employ strategies to benefit from the growing digital economy,” said Chiwaka.
Among other feasible ways, Chiwaka urged musicians to increase their income by encouraging their fans to buy ‘Stars’ in appreciation of their work on Facebook.
“In addition to selling their work on digital platforms like Mpamba and Airtel Money, artists can earn as much as $10 [K9 000] from a single follower depending on the exchange rate. This is how celebrities from across the globe make money on the Internet.
“This is worth exploring. All what they have to do is to have a verified account and follow instructions,” he said.
There is evidence that with proper strategies and managers who are Internet-savvy, Malawian artists can make a killing from the growing digital economy.
With most industries feeling the economic pinch of the coronavirus and the arts industry experiencing the dwindling physical market of its products, exploring digital economy is the way to go.
Recently, the country’s Internet and social media community witnessed popular verified social media pages such as Mikozi Network, Gerald Chavezi Kampanikiza (GCK) and individual influencers like Onjezani Kenani mobilising resources through their Facebook pages.
Kenani and team raised over K100 million which went towards the fight against the Covid-19 pandemic.
Commenting on the steps taken to explore the Digital Internet-based economy, the Copyright Society of Malawi said they were committed to enforcing the Copyright Act.n
