Football Association of Malawi (FAM) has said sports reporters need to report objectively on what is happening to ensure professionalism in the media industry.
FAM general secretary Alfred Gunda made the call on Friday during a day-long workshop his association held in conjunction with Sports Writers Association (Swam) which took place at Mpira Village in Blantyre.
Gunda said the media have a crucial role to play in informing the public and they need to be professional when discharging their duties.
He said: “This workshop serves to enable FAM and the media, through Swam, to work together in promoting the game of football in the country.
There are other areas which either FAM or sports reporters have not done well last season which we need to address.
Let FAM calls for objective sports reporting us work as professionals in advancing towards developing the game of football.
“As we approach the new football season, we expect all of us to move in the same direction.”
In his remarks, Swam president Peter Kanjere said the workshop would put the media and FAM on the same page.
One of the participants, Lameck Osman, hailed the workshop and urged FAM to continue engaging the media.avoid some elements which can destroy the image of the sport FAM club licensing and transfer matching system manager Casper Jangale and referees’ development officer Maxwell Mtonga were other facilitators at the workshop.