In a bid to combat ticket fraud, Football Association of Malawi (FAM) has struck a deal with FDH Bank which will see the commercial bank selling printed tickets for the Malawi national team matches, the two institutions have confirmed.
The deal came into effect yesterday when FDH, which also owns Malawi Savings Bank (MSB), begun selling tickets for Flames’ Africa Cup of Nations (Afcon) qualifier against Swaziland on Sunday.
In an interview yesterday, FAM commercial director Limbani Matola said the arrangement is aimed at fighting fraud, which has been affecting gate collections revenue.
“The tickets are being sold at the bank’s branches in Blantyre. We hope that this arrangement will ensure that the tickets are not stolen and sold fraudulently. This will also ensure that the ticket proceeds are safe because the banks have better security than the ordinary selling points,” he said.
Matola also said on match day, FDH will be deploying its staff to take charge of ticket sales at the stadium.
“We believe that by involving competent people to be handling the sales, it will help maximise revenue generation,” he said. history.
Meanwhile, Matola has said they have allocated some tickets to the traditional selling points Kamuzu Stadium, Blantyre Youth Centre and in Ndirande.
“There are a some tickets being sold in these places as well. We have done this because during weekends, FDH branches are not opened. We want fans to still buy tickets on weekends,” he said.
Meanwhile, FDH marketing manager Sobhuza Ngwenya said the decision to go into the agreement was smoothened by their being co-sponsors of the Flames.
The bank recently committed to be injecting K30 million annually for the next three years.
“We are willing to make the ticket sales arrangement work for the benefit of both organisations and the fans. We believe that we can also add value by ensuring that the proceeds of the ticket sales go directly into the accounts of FAM as the sales are happening. We believe that we will take this arrangement into the future,” he said.
Ngwenya further said that the tickets will be sold in eight branches of the bank in Blantyre and Bvumbwe in Thyolo.
“In all these outlets football fans can buy tickets from 8am to 4pm during the week. We believe that, with this arrangement, tickets will be accessible to almost everyone willing to watch the match,” he said.
Open stands tickets for the Swaziland game are selling at K1 000, but will jump to K1 500 on match day. If all tickets are sold, the soccer governing body will realise more than K15 million.