Football Association of Malawi (FAM) will introduce guidelines that will see different competions having a minimum sponsorship amount.
Confirming the development, FAM president Walter Nyamilandu said the guidelines being drafted by the competition’s subcommittee, would be guiding companies as to which types of tournaments they can sponsor based on their budget.
“All football competitions like youths, women and senior clubs will have the benchmarks. What it means is that if a company doesn’t have the required minimum funding to sponsor, for instance, the Super League then it can opt to fund a tournament that matches it’s financial capacity,” he said.
Meanwhile, NRFA chairperson Lameck Khonje welcomed the development saying most tournament sponsorships were poor.
“The publicity which companies get for sponsoring competitions is massive but then they inject peanuts. We believe that the guidelines would help raise the stakes,” he said.
Central Region Football League (CRFL) general secretary Bernard Chiwiruwiru Harawa said apart from the guidelines, football associations need to show prudence.
Meanwhile, First Merchant Bank, which sponsors Under-20 league, says it would only react to the development once the guidelines have been drafted.
“All I can say is that we have been adjusting our sponsorship,” the bank’s head of marketing Sylvia Mataka said. n