Framers World Ltd has announced its return to the football scene with a sponsorship of Central Region Football Committee (CRFC) League next season.
The agro-trading company’s assistant marketing and operations manager Emmy Sohal announced this in an exclusive interview with The Nation.
“Definitely, we are coming back next season in a more improved way as part of our social responsibility to our customers. It was not our intention to pull out, but the financial environment was difficult and we did not make enough returns to sponsor football. Now the situation has improved and we are ready for a comeback,” said Sohal.
Football Association of Malawi (FAM) executive member James Mwenda, who was CRFC chairperson at the time Framers World were sponsoring football, expressed joy at the news.
“This is great news. Their absence really affected the standard of football, especially in rural areas. It is also good news for their customers who benefitted a lot from the sponsorship. The sponsorship will now complement the Chipiku Central Region Football league. As FAM, we have received the news with gratitude.”
“The Farmers World sponsorship plays a crucial role in nurturing young talent, as well as providing entertainment in many rural areas,” said Mwenda.
Framers World used to sponsor Central Region and Southern Region leagues to the tune of K3.5 million (about $8 750) each.
The company pulled last sponsored the tournaments in 2010.