Fashion came to life at the innaugural Kwanza PR Flame Sunday Fashion Show event held in Mzuzu which was organised as part of Independence Anniversary Celebrations.
Chic and stylish were the overriding superlatives on a day when Mzuzu designers finally came out of the cocoon and paraded their designs on the runway at Fusion Ultra Lounge in the city.
Sozo Wear, MisK Designs and House of Towera were the design labels. Kondwani Phiri, Kylie Uta Brown and Towera Mkandawire were the brains behind the designs.
These may as well be the pioneering gems of the budding fashion industry in Mzuzu.
That aside, one did not have to be in Shanghai, China to sample Chinese designs. Sozo Wear paraded such clothing, fused with African designs.
Phiri’s design studio had the luxury to parade 16 different types of designs, mostly a combination of classic and western attire with African aspirations to create a unique touch “where people from all cultures can wear and identify with.”
MisK Designs, second on the menu, made the event more colourful. These were elegant and expressive designs based on personality and taste.
She paraded 15 outfits. Just when the sun was setting, she left the stage for House of Towera.
Mkandawire’s 20 designs were crazy stuff. Although some were classic with a combination of African wear, including Maasai clothing.
After the show, the carry home message was that Mzuzu has got potential in designing and, as Kwanza PR founder Wezi Mzumara said, the next show to be organised will unearth 10 more designers.
Said Mzumara: “In November or December, people should expect Mzuzu Fashion Week where we will have three days of consecutive fashion shows with over 10 designers.
“We have a lot of designers in Mzuzu. All they need is a platform to showcase their talents.”
MisK, a degree holder in fashion and designing at Croydon College in London, said she is in discussion with boutique owners in Mzuzu to sell some of her outfits as a way of reaching out to a wider audience.
“These days, more people are embracing African print clothing. So we, as designers, need to find outlets in exposing our designs,” said MisK, who also showcased her designs at the 2010 Malawi Fashion Edition (Fame).
Mkandawire lauded Kwanza PR for giving the designers in Mzuzu a platform, saying it is costly for the designers on their own to organise such events.
“We need such organisations to keep on organising events on our behalf while we put all our energy on creating works of art,” she said.
Flame Sunday Fashion Show comes after the success of Market events, International Women’s Day Fashion Tea and Africa Day Celebrations which were organised in partnership with Zik Garvey Investments.