Imagine a spectacular fashion show on the golden sands of a calm fresh-water lake. To those who thronged the Summertime Gala at Sunbird Livingstonia on Saturday, this is no more the stuff imaginations are made ofâ€”itâ€™s real, serious business.
In a marriage of fashion and tourism the country is starved of, emerging designer Cathy Kamthunzi on Saturday turned Lake Malawi into an unmatched fashion ground venue when she showcased her Spectacular Fashionâ€™s summer and beach wear.
Throughout the event, five modelsâ€”two boys and three girlsâ€”faced the audience in Kamthunziâ€™s latest creations, ranging from bikini to bum-shots and boxers.
The show caught the attention of M-Net East Africa who will beam it on M-Net Channel, Magic World, Africa Magic, Africa Magic + and Series channel through the new lifestyle magazine programme, Mashariki Mix.
The programmeâ€™s co-host, Kenyan Big Brother rep Nic Alexander, was on the scene to capture the beachside gala.
Â â€œThe show is special for two reasons. First, the location is along the beautiful Lake Malawi, which is full of scenic sites worth showing the world. Second, while female models are used to walking the ramp, the highlight is that the male models are new in the industry but fit, good-looking, tall athletes,â€ saidÂ Nic, who was accompanied by Mashariki Mix producer Victor Ogala.
He added: â€œThis is spectacular and next we will hear Malawi has a fashion show on the lake just like in other countries. The lake plays a beautiful backdrop to the models.â€
Equally excited by the idea of holding fashion events on the margins of the continentâ€™s third largest lake were the fans.
â€œI wish we had many of these events. While the designer is selling the creative works, this is one way of selling Malawiâ€™s natural beauty. Imagine such events are beamed on international TV channels we can woo more people towards our tourist attraction sites,â€ said a Lilongwe based Patrick Msamati.