FDH Bank yesterday unveiled a K30 million sponsorship package for the Flames.
The three-year sponsorship contract signing ceremony was held at Football Association of Malawi (FAM) offices at Mpira Village in Chiwembe, Blantyre.
The bank’s chief executive officer Eric Ouattara said they decided to partner FAM to develop football in the country.
He said: “Football in Malawi is a major game that entertains millions of Malawians. It is a game that drives passion and excitement. Football puts food on the table of millions of Malawians. Football also generates a lot of jobs for thousands of Malawians. It brings thousands of people to socialise together. Football brings valuable broadcast content for many media houses in the country.
“It is, therefore, undeniable that football is part of many Malawians’ lives. In view of the facts above, we believe that as FDH Bank we should participate in the lives of Malawians.
“FDH Bank is a home-grown and home-bred bank. We pride in our new slogan which says ‘Our bank. Our Future. Grow with us’. This means that we want to be part of the future and growth of Malawi.”
FAM president Walter Nyamilandu said the sponsorship had come at a right time when the national team was experiencing reduction in government funding.
He said following the cutting of FAM budget from K100 million to K32 million, FAM was not sure whether the Flames should participate in Africa Cup of Nations (Afcon) and African Nations Championship (Chan).
“But with the FDH sponsorship, we can now confirm our participation in these competitions. I am really excited that as some sponsors are reducing funding, FDH decided to partner us. With the economic situation in the country, it is not easy to get K30 million sponsorship for football,” said Nyamilandu.
The coming in of FDH Bank, a subsidiary of FDH Financial Holdings, means Flames now has two sponsors as they join Carlsberg Malawi Limited.
The sponsorship is renewable at the end of the each year.
FAM and FDH Bank are expected to negotiate the terms of the sponsorship in the coming weeks.