Music producer Chris Kele says success in music derives from hard work and knowing the dynamics of music.
He believes that it takes knowledge and skill to come up with mature and marketable music that can compete on the international scene.
“First and foremost, music knowledge is key to achieve a successful career both locally and internationally. An artist has to understand what they are doing. As a music producer, I encourage artists to understand the elements of music and what it takes to create good music,” said Kele.
Kele was speaking at Blantyre’s HHI Music Centre during a live recording session of music by Find Codi, a new music brand recording in Blantyre.
He was flown in from South Africa by Nyimbo Music Company to add his production magic to the music of the new group.
“This is real music because it has all what it takes to promote African sound. And I am enjoying the recording. I believe this is a new dawn of music in Malawi,” said the producer of Find Codi.
Comprising Chikondi Suleman, Kad Chiwanga and Steve Phambala, Find Codi is a new music brand under Nyimbo Music Company, which seeks to promote African sound.
“We are targeting the entire world with African touch from Malawi which seeks to bring a difference,” Suleman, the lead vocalist.
According to Suleman, members of Find Codi have done a research to come up with genres that are relevant to African context.
“We did our home work to come with what we are doing. But it is something which is representing the entire African continent,” she said.
The group’s themes revolve around love, HIV and Aids, behavioural change, entertainment and ideals of life in general.
Nyimbo Music Company broke onto the country’s music scene with a bang four years ago with Fikisa of Akamwile fame, which became a household name for its compelling touch which accompanies an enchanting Malawi drum.
It comprises Jeffrey Thom and the brothers Seleman and Saidu Yusuf. Unfortunately the group’s contract with Nyimbo Music Company went haywire due to wrangles over finances.
Asked about the sustainability of the group, Suleman said it has all what it takes to make an impression.
“We believe in innovation. When we came up with the concept of Fikisa it did impress and are optimistic that Find Codi will do the same. We are proud to bring Malawians the best,” said Suleman.
According to producer Kele, the debut album of the Find Codi has been recorded live with expertise of different renowned artists such as guitarists Mvahiwa Hanke and Collen Ali.
He said the band is the next big thing that will happen on the county’s music scene.
“I am dedicating my efforts on this album so that it comes out perfect, carrying African identity,” he said.
He added that the final mixing of the album will be done in South Africa. n\