Mzuzu-based Swagg Entertainment has launched an outreach programme for urban artists to hold free shows in rural areas.
In an interview, Swagg Entertainment chief executive officer Francis Mkandawire said his firm will also make donations to hospitals in areas where they will be holding the shows.
For a start, the initiative donated assorted items to Ekwendeni Mission Hospital in Mzimba last Friday before holding a free show at Ekwendeni Ground the next day.
He said: “We will visit rural areas where most musicians do not go. The idea is for the musicians to give back to their fans. We want to reach out to people who can’t afford to pay for a show as well as help the less privileged through donations. Basically, we are following in the footsteps of Fredokiss who has made a huge impact through his free concerts.”
Mkandawire said musicians to take part in the initiative include Martse, Kell Kay, Charisma and Toast.
In Ekwendeni, artists such as Krazy-G, Homage, Lexa and Ken-Lo performed.
Gift Mhone, who attended the Ekwendeni show, said it is encouraging to appreciate talent from the region.
“We have enjoyed the performances. I hope this will continue,” he said.
The next destination will be Euthini in Mzimba and Nthalire in Chitipa.
According to Mkandawire, the Ekwendeni show was conducted with support from Les Furniture, Yavundika Investment and Mbachenda Transport, among others.
He said the idea is hold the events in all rural areas across the country. n