Hip-hop artist Fredokiss, real name Penjani Kalua, on Friday dropped a video for his song Dadada which got positive reviews.
The song, which is a thinly-veiled attack on his ‘haters’, received mixed reactions when it was released last month. But the music video, shot in South Africa where Fredokiss is currently staying and featuring some stunning models, has given it a new lease of life.
As of Saturday afternoon, it had over 16 000 views on YouTube, and Fredokiss attributed the response to the high quality and simple concept of the video.
“The idea behind the music video was simple. It was meant to show skill, discipline and success in line with the Dadada idea and concept,” he said.
Fredokiss said the video was shot by a Nigerian creative director called Mazi while he came up with the concept.
“Mazi and I have a history. He also shot Ndagoma and No Slacking in which I featured Bucci and Jags, respectively,” he said.
The rapper said the attention the video has generated is evidence that it has received a good reception.
“The video is representing us and Malawi well. Setting new standards to be able to compete on the international scene is what we are doing,” added Fredokiss.
He said the good thing with the song is that it is appealing to a cross-section of audiences.
“People want good and quality sound and videos. It’s a feel good song. It’s a victory song. These get to appeal more,” said the rapper.
Reacting to the video, music fans and critics heaped praises on the video for its quality.
Writing on Mikozi Network Page, journalist Mercy Madziakaola said: “I don’t like hip-hop music, but trust me, this is more than the best.”
Another person under the name Cashnare MW wrote: “To be honest video ndi mwala iyi [This video is powerful]. Probably one of the best videos in Malawi.”
However, some viewers felt that the song and video were directed at Martse, another hip hop artist who is perceived to be Fredokiss’ nemesis. Fredokiss has since disputed this assertion on numerous occasions.