Ghetto Gutter Entertainment (GGE) has signed Daredevilz in a deal which will see the entertainment stable managing the group’s projects.
The Daredevilz, which comprises biological brothers Marcus and Graiton GD Pasanje, said they have gone into the agreement for their growth and to enhance visibility of their brand.
GD said they have been getting a number of offers, but they settled for GGE because of the success registered by the music label, particularly in promoting urban music locally and beyond.
“We decided to put our trust in GGE because they have given Malawian music a new corporate face, are promoting creative and innovative ideas and have passion for the hip-hop culture,” he said.
The Daredevilz is considered one of the country’s urban music outfits which has over the years shown undisputed talents. Some of their great hits include Love is in the air which remains a household hit.
Their first project under the new management will see them release new songs and videos before summer, according to Marcus.
He said: “The new arrangement will accord us full space to concentrate on our core business of creating new music. Our fans should expect the best from us because that is the only thing that we are good at.”
GGE was founded by fellow rapper Fredokiss, real name Penjani Kalua, and has welcomed the duo into the GGE fold, a move he said promises a positive change for the Daredevilz.
“Putting aside the musical history that I share with the Daredevilz, I have always respected the role that they have on Malawian urban music. When we talk about true art, then the Daredevilz come first on my mind.
“I profoundly value this new partnership and I believe we will hit new heights with our combined efforts,” he said.
Fredokiss, with the aid of his GGE, has seen his musical brand hit new heights lately and his efforts have received recognition from the corporate world which has rewarded him with numerous ambassadorial roles. He is ambassador for NBS Bank, he is also Wildlife Champion and Unicef named him Champion for Children.
Recently, GGE also announced the arrival of new recruits in their stable. These include award-winning acts Episodes and Temwa Gondwe and AK on the Board. n