After realising how artists are suffering due to Covid-19 restrictions, a Lilongwe-based start-up media organisation, iHubOnline has started hosting live streaming sessions for free.
Speaking in an interview, iHubOnline founder and managing editor Mallick Mnela said the organisation seeks to offer alternative media space to up-and-coming artists and entrepreneurs for free.
“The idea came up recently when we realised that many artists were suffering due to Covid-19 restrictions.
“Hence, we came up with an idea of e-Commerce Livestreaming when we could feature an artist and offer him or her the opportunity to monetise their artwork without paying,” he said.
Mnela said his organisation has so far engaged one artist, Chrisford Chayera and raised over K300 000 after streaming for two hours.
“This gave us an idea that apart from handling our business for the corporates that we serve, we could give back to society through this initiative,” Mnela said.
Commenting on the issue, Chayera said: “It was great and wonderful especially during the Coronavirus pandemic to get such kind of exposure and boost. It was something worth to be appreciated.”
iHubOnline streams for bigger organisations such as Nice Public Trust, Save the Children, National Planning Commission, Malawi Red Cross Society, Human Rights Defenders Coalition, among others.
“We have just started and are working on a model that will be sustainable and be able to impact society in a small way. We have procured technology that allows us to remotely operate, so if you’re in Blantyre, we can still get you live, remotely,” Mnela said.
He hatched the idea after attending the 2019 Africa Digital Conference organised by the WAN IFRA and the Facebook Journalism Project in South Africa.
iHubOnline is a start-up private digital media management enterprise providing media solutions to social problems