Up-and-coming model Mphalitso Kachigwada is representing Malawi in Nigeria’s reality television show Project Next Model Africa (PNMA) which started airing on Monday.
The modelling reality show is going into Season Three and it aims at growing the modelling industry through mindset change and mitigation of stigma towards models. The show also aims at celebrating the African beauty regardless of size, shape, colour or height.
The competition will see 20 models housed for 30 days, including a period of pre-camping before the show starts airing.
Dubbed Pulse Edition, it comes with N1 million cash prize (K2 million), home appliances and a scholarship.
Kachigwada will participate in the regional contest courtesy of TNM plc where she is also one of their ambassadors under the TNM Youth Star Project.
The success and survival of the Malawian contestant will depend on the votes that she will be receiving. PNMA will beam every Monday on DSTV channel 262 and Gotv Channel 102.
The 22-year-old model said representing Malawi is a lifetime opportunity for her and Malawi as the country aims at registering a serious claim on the international modelling platform.
“I promise to do my best to stay in the house till the end. I want to encourage people to vote for me so that my stay should be prolonged. I would like to thank everyone who has supported me especially TNM plc for sponsoring my trip,” she added.
TNM plc head of brand and marketing communications Madalitso Jonazi said they are committed to supporting arts and the creative industry in the country and make it competitive globally.
“During the onset of our Youth Star Project we vowed to invest in talent and develop synergy for the benefit of our young stars. Therefore, Project Next Model Africa resonates with our objective; hence, supporting Mphalitso to the show,” he said.
Jonazi said owing to Kachigwada’s great modelling qualities, they are hopeful that she will do well during the show and promote Malawi’s arts and culture industry. He therefore, urged Malawians to rally behind her by voting for her.
Commenting on the development, Multichoice Malawi managing director Gus Banda said they are proud moment to see Kachigwada participate in the prestigious PNMA.
Banda said: “We believe in the potential of Malawians and we believe she will ably represent our beautiful country.”