Sunbird Tourism Limited have partnered the Athletics Association of Malawi (AAM) to host Ku Chawe Race on July 18 for the first time since 2001.
The 21-kilometre competition is expected to be open to 100 athletes.
They will be selected by the association’s regional chapters based on their fitness and capability to compete.
Sunbird Tourism Limited group marketing manager Titania Katenga-Kaunda said on Friday during the pact signing event at Sunbird Mount Soche in Blantyre the competition is geared at offering an opportunity to AAM to find new talent.
“We want to provide fun and grow the sporting activity. We plan to make this an annual event despite that we have not been able to do so since 2001,” she said.
Katenga-Kaunda added that before the actual event, there will be a Fun Run whose proceeds will go towards Ku Chawe Primary School, which Sunbird Ku Chawe supports as part of its corporate social responsibility.
AAM president Godfrey Phiri hailed the gesture taken by Sunbird, saying the event will be used as a tool to select athletes for an international tournament in Swaziland this year.
He said athletes during the Ku Chawe Race will be identified by their clubs before the main event.
“While we hail this partnership, we want to bring to the attention of the public that we want more partnerships,” said Phiri.