Lilly Alfonso opens new studio

Fashion designer Lilly Alfonso is opening a new studio in Lilongwe to increase production capacity.

Housed at Four Seasons Complex, the atelier will be open to all people interested in fashion designing and internship, among others.

In an interview, she said: “Even those who simply just want to get familiar with the process and the business of fashion and design, creating crafts and skills training are welcome.

“We are creating an environment not just for clients, but for everyone. It will carry a story that anyone can relate to as well as a shopping experience customers cannot forget.”

The fashion designer said the studio will be more than the existing ones without replacing them, adding that it will also create employment to youths interested in tailoring, fashion and designing.

“The studio itself has over 20 employees, excluding interns. This number will keep growing to accommodate more employees for our growing demands and capacity.

“New projects and products are being introduced this year and this calls for increased in-house production and outsourcing. People should look out for a more refined Lilly Alfonso who will leave a mark in anyone associated with the brand,” said Alfonso.

She said opening a studio in Lilongwe doesn’t mean she is neglecting other cities and regions.

“We have many clients outside Lilongwe and we send them our products. However, in the meantime, we will only operate in Lilongwe because of its centrality. That works easier that way,” said Alfonso.

Meanwhile, fashion aficionados are looking forward to the new space.

“This news is absolutely incredible. Looking forward to the studio,” said fashion designer Lynne Kayenne.