‘Local music key to promoting Buy Malawi initiative’

Mayor for Blantyre City Noel Chalamanda has described local music as key in complementing government’s efforts towards the promotion of Buy Malawi Strategy (BMS).

Chalamanda made these remarks last Friday at Comesa Hall in Blantyre where he was guest of honour at the launch of musician Lulu’s album, Mwayenera.

The BMS, launched in April by President Peter Mutharika, seeks to promote and encourage the buying of locally produced goods and services.

Chalamanda said music has a direct impact on BMS, calling on people in the country to embrace and support local music.

“Artists such as Lulu sing the kind of music that we all need to promote. So, local music and arts in general have a direct bearing on Buy Malawi initiative,” said Chalamanda.

He said it is the responsibility of every Malawian to embrace BMS as a way of supporting local industries.

“If we cultivate a culture of supporting our local industries, we will help the country to market products for exports. This will in the end help contribute to the growth of our economy,” said Chalamanda.

To show their support towards local music, Chalamanda and his wife, Pempho, bought two CD’s of Lulu’s Mwayenera album at a combined K100 000.