Local Malawi celebrities will be featured on DStv when a new programme hits the screens next month.
Through Zambezi Magic channel, the coming of another locally produced programme called ‘Know Your Star’ will feature real life stories of Malawi’s local music stars and other showbiz celebrities.
Zambezi Magic indicates the programme will start broadcasting on February 5 and will run every Sunday from 5pm.
It will reveal juicy tid-bits about local celebrities that have never been heard before,” according to the programme’s synopsis.
“Know Your Star is an upbeat, personal journey into the personal lives of some of Malawi’s well known music stars and artists. Viewers will be taken on a touching journey from their formative years through trials and tribulations and to the present day,” it reads.
So far, 13 episode series of up-close-and-personal interviews with local celebrities have already been produced.
Celebrities featured include Faith Mussa, Code Sangala, Musicians Union of Malawi (MUM) president Reverend Mhango, Bucci, Ernest Ikwangwa, Anthony Dumba, Skeffa Chimoto, Janta, Evance Mereka, Trappa, Marvelous Deeds, Suffix and Sonye.
MultiChoice Malawi sales and marketing manager Chimwemwe Nyirenda said Zambezi Magic is quickly establishing itself as a darling channel for the country because it is featuring more programmes with local content which many Malawians indentify with.
“Apart from ‘Know Your Star’ the channel already features a regular talk show from Malawi called The Grapevine. Recently, the channel also featured a one hour long documentary of the 2016 Lake of Stars music festival which took place at Chintheche in Nkhata Bay. Not to mention some movies from Malawi such as Lilongwe, Shame Joya’s Seasons of Life and Last Fishing Boat.
“These are programmes that many Malawians relate to because of the local content so Zambezi Magic is becoming a darling for Malawians because of its extra ordinary content that is showcasing local talent. In doing so, the channel is also promoting the image of Malawi on the international scene which could also help promote our tourism,” he said.
He added that this is in keeping with some of the objectives for which the channel was launched to showcase content that is relevant to local audiences in Sadc region as well as promoting the burgeoning talent in the local movie industry.
Musician Faith Mussa could not hide his happiness on the prospect of being featured on the international channel, saying it will prop up his image and help audiences to understand his music.
Skeffa Chimoto, who is already an international star by virtue of his music enjoying airplay in Zambia, said apart from expanding his fan base, the programme will also help people to appreciate him as a family man outside the music.
The programme has been produced by Jones Mbera of Ayiya Multimedia and features Juliet Royo as presenter.
Zambezi Magic channel broadcasts to Sadc countries including Malawi, Zambia, Zimbabwe, Swaziland, Botswana and Namibia and was launched in July 15 2015.
It is available on DStv channel 160 to Compact, Compact Plus and Premium subscribers. n