The first-ever Malawi Fashion Week, will take place in June, organisers have said.
Couture trends are set to take another upward curve as scores of Malawian designers joined by international counterparts will witness the birth of the Fashion Week.
The event is set to showcase Malawi’s fashion industry.
It will last four days, allowing models, fashion designers, retailers, brands or fashion houses to display their latest collections.
“Dates have been set. It’s May 30, which is registration day to June 3. In fact, we want each designer to have 10 outfits to showcase. Apart from local models, we will also have foreign models from Zambia, Mozambique, Botswana and South Africa,” said the event’s public relations manager Hastings Kimpho Loka.
Loka said there will also be parades by guest international designers.
“Other than local cream and talent, arrangements have been made to work closely with Africa Fashion International (AFI) to spice it up and add colour to the Malawi Fashion Week,” said Loka.
“Apart from the parade and displays there will also be several seminars in fashion theory and practices. Shop owners in fashion products, fashion accessories and many more, will also be accorded the chance to have their stalls within the entrance,” he said.
Just like with designers, there is a team that will audition models for the event.
Said Loka: “Dates for the auditions will be communicated. But also, Elegant Models by Ariana Louise will contribute a good number of models for the Fashion Week, so if there are models out there who are confident enough that they can rock the runway, they are encouraged to join Elegant Models.”
Organisers have since disclosed that they are putting together a magazine that will cover fashion related events in Malawi where designers, vendors, shop owners, fashion writers will be interviewed.
“For example the likes of Lucy Kwengwere, Rose Kaleke and Dawa Loga-Lemberger, models and many others that contribute to Malawi’s fashion industry are likely to feature in the magazine. The magazine will be out before the Fashion Week”.
Over 40 designers have expressed interest to take part and more are still registering.