Film Association of Malawi (Fama) on Saturday described Where My Heart Belongs, a film by versatile artist Kendal Kamwendo, as a new starting point for Malawian movie producers, as it represents the real potential in movie making in the country.
Fama president Ezaius Mkandawire said this on Saturday evening after watching the premiere of the movie at the Golden Peacock Hotel in Lilongwe.
The event was graced by former speaker of Parliament Henry Chimunthu Banda and attracted a sizeable audience.
Mkandawire classified the quality to be in the standards set by Shemu Joyah.
“This is brilliant. The only weakness I can point out is continuity, especially on how scenes are weaved. If we want to grow, this is the way to go. We are quickly getting there,” said Mkandawire.
According to Kendal, the movie has been edited from an earlier version released two weeks ago.
“We made it available to some people earlier to get reactions and this has helped us. We have cut it from 90 minutes to 83 minutes. This is my beginning and I know I will do better,” said Kendall.
In hailing the movie, Mkandawire was joined by Nollywood movie producer Mesharch Adiukwu who gave it an excellent rating, saying as a beginner, Kendal has displayed the desire to succeed.
“As a starter, this is excellent. Malawi’s movie industry is still struggling to grow and if we are able to see others producing movies like these, then there is no need to concentrate on weaknesses. We need to motivate each other.
“If there is criticism, then it has to be constructive. This is what has made Nollywood movies to grow. It started from scratch and when some were striving to beat other artists, we ended up with quality productions. This is a new starting point for movie producers,” said Adiukwu, who produced Dad Must Obey, a movie that features Aki and Pawpaw.
In his rating, he gave the picture quality a distinction, a pass on continuity and a credit for the story although he said some parts could have been cut.
Chimunthu Banda asked Malawians to encourage and love their own artists by giving them support through advice and buying original products.