Ministry of Industry, Trade and Tourism delegation which recently attended the Sanaganai Tourism Expo in Zimbabwe, returned home full of hope and ideas to grow the Malawi tourism industry.
The two-day expo held from June 15 to 18 2016 attracted 11 companies from Malawi.
Director of tourism Isaac Katopola said the two countries signed a memorandum of understanding (MoU) which, among other things, seeks to promote interaction among industry players in the region.
“Through this MoU, we have been learning best practices in organising tourism expos and we hope we can expose our companies to tourism buyers in the region.
“In Zimbabwe, there are a lot of Malawians eager to come and visit their motherland and we need to take advantage of this to sell our tourism hot spots,” said Katopola.
A Lilongwe-based tourism expert James Bottoman said it will need aggressive marketing if Malawi is to attract more Zimbabweans.
“From my personal experience, most Malawians used to go to Zimbabwe to buy goods for sale in the country and not otherwise. So, if we are to attract many Zimbabweans, we need to have a well-formulated marketing strategy.
The expo, held at the Zimbabwe International Exhibition Centre, has become a permanent feature on Zimbabwe’s tourism calendar.