MultiChoice Malawi has challenged local musicians to use music channels on the digital satellite television (DStv) to gain international exposure.
MultiChoice Malawi Marketing manager Chimwemwe Nyirenda made the remarks in reaction to a special programme that a DSTv music channel Trace Africa beamed on July 7 where it featured music videos by Malawian artists only.
The show, which was dubbed Malawian hits, saw the likes of Zani Challe, Malinga Mafia and Gemini Major having their videos played on the music channel which broadcasts across Africa and beyond.
Some of the songs that were played are Single Tonight by Zani Challe and PatoRanking,Take it Easy by Blasto and Pasavute by Mr Jagz, among others.
Said Nyirenda: “The programme was aimed at giving Malawian artists the exposure they need. The programme focuses on artists from one country at a time so that day was Malawi’s turn and it is very likely they will repeat Malawi focus.”
On how the artists featured got their opportunity to be on the platform, Nyirendaexplained:“Trace management sent us [MultiChoice Malawi] forms so that artists in Malawi can collect and fill and attach the music videos that they want to promote. Then they can later give the filled forms back to us and we send everything to Trace offices in South Africa.”
On observations that Trace music channel gives more prominence to Nigerian artists, Nyirenda said at the moment, they are trying to balance things by introducing specific channels for each region to give more artists opportunity hence, the introduction of Trace Africa targeting Southern Africa countries (apart from South Africa), as East Africa has a different Trace channel called Trace Mziki.
In a related development, Malawi’s hip hop star Tay Grin gave a message wishing Malawians a happy Independence Day through a special video on Trace Africa Music channel.
The artist, who was then in the US, said he was called by the Trace Music channel boss to record the video and he did.
The 35-seconds video-clip starts with the Malawi flag and images of Malawi’s interesting places, dances and a snippets of Tay Grin’s performance before he appears sitting on a couch to wish Malawians a happy 53rd Independence Anniversary.
“I felt honoured to be the first Malawian artist to be accorded that opportunity. Not only did I reach out to my fellow Malawians at home, but also those in diaspora,” he said.