Sunday, February 28, 2021
  • About Us
  • ImagiNATION
  • Adverts
  • Rate Card
  • Contact Us
The Nation Online
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Opinion
  • Sports
  • Chichewa
  • Enation
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Opinion
  • Sports
  • Chichewa
  • Enation
No Result
View All Result
No Result
View All Result
Home Sports Sunday shot

Managing Flames through media

by Peter Kanjere
09/11/2014
in Sunday shot
2 min read
0
Share on FacebookShare on TwitterShare on WhatsAppShare on LinkedinLinkedinShare via Email

So, FAM as usual, has—using us the media—rolled out yet another public sympathy-buying campaign by setting deadlines for themselves and threatening to withdraw the Flames from the 2015 Africa Cup of Nations Group B qualifiers.

FAM’s press release set last Friday as the deadline for the withdrawal. But as the clock ticked agonizingly towards the cut-off point, the association shifted goal posts by hosting a press conference the same Friday to announce that the Flames would, after all, regroup ahead of the Mali game and a trip to Ethiopia on November 15 and 19 2014 respectively.

RelatedHeadlines

Why hiring expatriate TD makes more sense

Football tumour that is FAM affiliate

Next FAM president

You know what they say? If someone threatens at length to beat you up, just know they will not — of course, do not try it.

Therefore, the aim of FAM chief executive officer Suzgo Nyirenda’s two-page press release of last week was to jolt government into action.

And jolted it has been.

Youth and Sports Minister Grace Chiumia, Finance and Economic Planning Minister Goodall Gondwe have been forced to clarify on Flames’ funding.

It is clear FAM’s empty threat caught government flat-footed after being cast in dark light as hard-heated and uncaring to a national liability that is the Flames.

FAM might have just achieved its aim of ensuring that its officials, who accompany the Flames, fly on our tax to Ethiopia for some more allowances.

Government may preach that FAM and its baby, the Flames, must learn to live within their means, but deep down their hearts they know this is a national liability that will always be sponsored for political correctness.

Now when you run a national team through the media, you know there are serious fundamental administrative gaps. What it means is that money is being poured into a drain as there is no investment on infrastructure, preparations and the nursery, but on the final product that is the Flames.

Funding the Flames does not come about as a matter of conviction, but rather responding to obvious political sensitivities.

Malawi football shall always be on the silent political agenda.

Previous Post

Kwacha fall forces fuel hike

Next Post

Theoretical College yo turn into university

Related Posts

Sunday shot

Why hiring expatriate TD makes more sense

July 12, 2015
Sunday shot

Football tumour that is FAM affiliate

June 28, 2015
Sports

Next FAM president

June 14, 2015
Next Post

Theoretical College yo turn into university

Opinions and Columns

My Diary

Light that came with Covid-19

February 27, 2021
Guest Spot

Resurgence of albino killings deplorable

February 27, 2021
Back Bencher

Is violence a boomerang effect in DPP?

February 27, 2021
Off the Shelf

Sacrificial lambs of a dysfunctional system

February 27, 2021

Trending Stories

  • Court has declared Escom a private firm

    Court declares Escom private company

    0 shares
    Share 0 Tweet 0
  • K1.7bn Chisale assets seized

    0 shares
    Share 0 Tweet 0
  • HRDC alleges threats, intimidation from investor

    0 shares
    Share 0 Tweet 0
  • What the hell is APM doing with BJ?

    0 shares
    Share 0 Tweet 0
  • Admarc secures K430bn to revamp operations

    0 shares
    Share 0 Tweet 0
  • Values
  • Our Philosophy
  • Editorial policy
  • Advertising Policy
  • Code of Conduct
  • Plagiarism disclaimer
  • Disclaimer
  • Privacy Policy
  • Terms of use

© 2021 Nation Publications Limited. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Opinion
  • Sports
  • Chichewa
  • Enation

© 2020 Nation Publications Limited. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.