Some Non-Governmental Organisations (NGOs) attending the on-going media training on agriculture ethics have called on a continued working relationship with the media to improve reporting of agriculture stories in the country.
This was disclosed during a panel discussion in Salima organized by Ministry of Agriculture, Irrigation and Water (MoAIWD) with support from USAID through the New Alliance Policy Acceleration Support Project (NAPAS:MALAWI).
Civil Society Agriculture Network (CISANET) National Director Pamela Kuwali said there is need for continued working relationship between media and organizations in the agriculture sector if the sector is to grow.
“Civil Society organizations appreciate the role of media in agriculture sector plays. There is need for us to continue working together because this is key to agriculture development,” said Kuwali.
Executive Director for Malawi Economic Justice Network, Dalitso Kubalasa also hailed media support and urged media to be true and professional when reporting issues and not just about agriculture.
“Its important to be professional at all cost, because if facts are misrepresented, the outcome can be disastrous. As a media house credibility is also lost,” he said.
Farm Radio Trust as a radio rogramming specialist Pauline Kalumikiza Mbukwa and policy analyst for Farmers Union of Malawi, (FUM) Victor Mhone, also highlighted on the need for media to work with agriculture organizations to strengthen the sector