Mibawa in drive to develop artists’ brands

In an effort to turn the country’s artists into forceful brands that can command own following, Mibawa Entertainment Limited has embarked on an initiative to groom artists through provision of big stage and standard equipment for live performances.

For a long time, the country’s artists, particularly budding ones, usually find it hard to establish themselves and command an audience on their own. As a result, they rely on other established artists to organise live performances.

The trend is worse among gospel concerts that compel artists to ride on the back of others to organise shows. Reasons ranging from lack of sound resources such as equipment and influence are said to be causative agents.  

But there is light at the end of the tunnel as Mibawa Entertainment Limited has stepped in to help create brands among individual artists.

“This initiative gives individual artists freedom to prove their worth and command an audience of their own with the backing of professional equipment and space provided by Mibawa Multipurpose Hall in Blantyre,” said John Nthakomwa, Mibawa Entertainment Limited’s chief executive officer (CEO).

He said the idea is to have exclusive performances of individual artists on weekly basis at Mibawa Multipurpose Hall.

“In order to effectively create and sell the brands on individual artists, we are not only providing the stage but also beaming their live performances on Mibawa Television to sell them to their audience,” said Nthakomwa.

The initiative was launched recently and has since held exclusive performances for artists such as Thocco Katimba and Sir Paul Banda, among others. n